June 3, 2025

HUDA BEAUTY RETURNS TO A FULL-FLEDGED INDEPENDENT BEAUTY BRAND

DUBAI, UAE, June 3, 2025 – Huda Beauty, the world-renowned beauty brand, is proud to announce that it has reverted to an independent brand following the conclusion of its eight-year partnership with TSG Consumer Partners (“TSG Consumer”). In 2017, TSG Consumer acquired a minority stake in the company. Now, in 2025, Huda Kattan, Founder and Co-CEO of Huda Beauty , has officially reacquired her stake, regaining full control of the brand.

Huda Beauty becomes a fully independent company and one of the few beauty brands to be 100% founder-owned. This milestone marks an important new chapter for the brand, strengthening its commitment to innovation, authenticity, and a deeply engaged community, while reaffirming its commitment to its founder’s vision.

Huda Beauty is more than just a makeup brand; it’s a movement rooted in self-expression, empowerment, and authenticity. Founded on the belief that “beauty is self-created,” the brand continues to champion individuality by focusing on inspiring and supporting its global community.

“Taking over full ownership of Huda Beauty is a very important moment for me ,” said Huda Kattan. “She says that while many of us dreamers have visions we’re told are too big or impossible to achieve alone, in reality, you have all the power you need to change the world yourself! This brand was born out of passion, creativity, and a willingness to challenge the beauty industry. As we embark on this new chapter, I’m more committed than ever to pushing boundaries, staying true to our roots, and championing our incredible community every step of the way.”

Since its inception, Huda Beauty has revolutionized the beauty industry, blending artistry and innovation to create a brand that resonates worldwide. With Huda Kattan at the helm as sole proprietor, her husband, Christopher Goncalo, by her side as Co-CEO, and her sister, Alya Kattan, leading social strategy, the company looks forward to an exciting future of bold product launches, deeper community engagement, and continued industry innovation.

SOURCE: Huda Beauty – https://hudabeauty.com/

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