November 14, 2026

HARISMA AUSLÄNDER: THE RENAISSANCE OF A LEGEND

When the spirit of the Mercedes 300 SL meets 21st-century boldness.

The Art of Reinventing Eternity.

Some legends never grow old. They simply wait for a fresh perspective to give them a new lease on life. First introduced in the 1950s, the legendary Mercedes-Benz 300 SL made history with its sculptural lines and extraordinary gullwing doors.

Today, the independent automaker Harisma Automotive is taking on the challenge of reviving this icon with a unique creation: the Ausländer.

More than just a reinterpretation, this car embodies a true declaration of love for automotive heritage.

Its sleek silhouette, long hood, and delicately curved fenders immediately evoke the supreme elegance of its illustrious inspiration. And when its butterfly doors rise toward the sky, all the magic of the golden age of sports cars is reborn.

But behind this nostalgic beauty lies a decidedly contemporary design.

The Ausländer features a body made entirely of carbon fiber, combined with a modern monocoque structure. Each carbon-fiber panel is manufactured using the prepreg method, which originated in Formula 1 and the aerospace industry.

Under the hood is a 3.0-liter twin-turbo V6 engine producing more than 400 chevaux, paired with a nine-speed automatic transmission. This powerful powertrain promises to combine a sporty driving experience with driving pleasure.

Optimized suspension, modern braking, electronic assistance, and active aerodynamics all contribute to this new take on grand touring.

The interior, designed with a bespoke approach, aims to preserve the refinement of an exceptional automobile while incorporating today’s comfort standards.

Every detail reflects this desire to bridge two worlds separated by several decades: the world of classic cars, shaped by emotion, and the world of contemporary designs, driven by innovation. Far from being a mere nostalgic reproduction, Harisma embodies a personal vision of automotive heritage.

Each vehicle is built to order, following a customization process that places the owner at the heart of the creative process. With an estimated production time of about six months, the Ausländer is designed for enthusiasts who want a car that stands out—one that is as expressive as it is exclusive.

A creation that reminds us that true luxury lies not only in power or rarity, but in the ability to evoke emotion. Because, ultimately, the Ausländer tells us a wonderfully simple story : legends never fade away as long as there are still people to dream them.

About Harisma Automotive :

Harisma Automotive is an independent automaker based in Sharjah, United Arab Emirates. The company is dedicated to reinterpreting iconic historic automotive designs, combining classic styling with contemporary engineering. Its Ausländer project exemplifies this philosophy through a carbon-fiber body, modern mechanics, and custom craftsmanship. Each vehicle undergoes a specific custom-order process, with support provided by the manufacturer’s teams. Harisma Automotive develops its creations entirely independently, with no official affiliation with Mercedes-Benz or AMG.

PHONE : +971 50 103 6978
MAIL : info@harismaautomotive.com
ADRESS : Q4-259, Zone SAIF, Sharjah, Émirats arabes unis

Website :

https://harismaautomotive.com/

Selection by : Alexandre Joulia-Helou, photographer and deputy editor of AMILCAR MAGAZINE GROUP.

AMILCAR MAGAZINE GROUP (35 magazines) & THE RIGHT NUMBER MAGAZINE.

Sélections :

AMILCAR MAGAZINE GROUP – Instagram : @amilcarmagazine
Rachel Joulia-Helou, rédactrice en chef AMILCAR MAGAZINE GROUP & THE RIGHT NUMBER MAGAZINE.
Alexandre Joulia, rédacteur en chef adjoint et photographe AMILCAR MAGAZINE GROUP & THE RIGHT NUMBER MAGAZINE.

AMILCAR MAGAZINE GROUP & THE RIGHT NUMBER MAGAZINE.

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AMILCAR MAGAZINE GROUP (35 magazines)

Selections:

AMILCAR MAGAZINE GROUP Editorial Favorite – Instagram: @amilcarmagazine
Rachel Joulia-Helou, editor-in-chief of the AMILCAR magazine group.
Alexandre Joulia, deputy editor-in-chief and photographer for the AMILCAR MAGAZINE group .

AMILCAR MAGAZINE GROUP (35 magazines)

AMILCAR MAGAZINE GROUP: https://linktr.ee/amilcarmagazine
CLUB AMILCAR : https://clubamilcar.fr/ | https://club-amilcar.com/
AMILCAR CHRONOS : https://chronos.amilcarchronos.com/
Amilcar Magazine Group – 35 magazines : linktr.ee/amilcarmagazine

AMILCAR MAGAZINE GROUP (35 magazines) & THE RIGHT NUMBER MAGAZINE

Amilcar Magazine Group – 35 magazines : linktr.ee/amilcarmagazine

AMILCAR MAGAZINE GROUP – Instagram: @amilcarmagazine
Rachel Joulia-Helou, editor-in-chief AMILCAR MAGAZINE GROUP.
Alexandre Joulia, Deputy Editor-in-Chief and Photographer, AMILCAR MAGAZINE GROUP.

AMILCAR MAGAZINE GROUP

AMILCAR MAGAZINE to discover on Linktr.ee: linktr.ee/amilcarmagazine

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Publishers:

Rachel Joulia-Helou, editor-in-chief of AMILCAR MAGAZINE GROUP.
Alexandre Joulia, photographer and deputy editor of AMILCAR MAGAZINE GROUP.

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