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Bab el Raid: the adventure that combines culture and humanitarianism in the heart of the Moroccan desert.

Bab el Raid: the adventure that combines culture and humanitarianism in the heart of the Moroccan desert.

The 9th edition of the Bab el Raid hits the road from February 1 to 12, 2025 
The unusual rally-raid will cross France, Spain and Morocco, while breaking the codes of traditional automobile competitions. With its supportive, environmentally friendly DNA and its fun approach, the Bab el Raid responds to current societal concerns The Bab el Raid is an original and committed alternative to discover Moroccan culture and its local populations .

On track for the challenge that goes off the beaten track

An adventure that breaks the codes of classic rallies

From February 1st to 12th, 2025, the Bab el Raid returns for a surprising and impactful 9th ​​edition throughout its course. Departing from Fouras-les-Bains (Charente-Maritime). The 135 crews are eagerly awaiting the adventure of their lives, crossing 3 countries and 2 continents. Their goal is simple: to reach Marrakech in pairs and live an unforgettable experience punctuated by touching encounters, immersive challenges and moments of navigation exclusively thanks to their roadbook and compass. The Bab el Raid is the only 2-wheel drive rally-raid certified by the ISO 14001:2015 environmental standard. This certificate attests to rigorous management of the environmental impact before, during and after the event. Here, speed gives way to regularity, the real key to crossing the finish line and giving yourself the opportunity to win.

Inclusion in the service of an extraordinary experience

Organized by the Maïenga agency, recognized since 1990 for its expertise in creating automobile events in the Moroccan desert and in particular the Rallye Aïcha des Gazelles, the Bab el Raid is open to all, novices and enthusiasts alike. Guided by values ​​of equity, diversity and inclusion, this challenge imposes no restrictions on age, gender, social or physical condition. It has also welcomed several participants with disabilities, proving that the adventure is accessible to everyone. No need to be an expert: all you need is a good team spirit and a lot of energy!

Colorful participants with a mission

Each of the drivers and co-drivers registered for this challenge comes to seek an atmosphere under the sign of cohesion, to prove their mental and physical resistance, to offer their motivation to concretely help local populations. Whether they are aged 21 to 83, whether they are retired, nurses, executives or students, the participants of the Bab el Raid bring their personality, their dynamism, their joy of living and also make the undeniable richness of this extraordinary rally.

For several months, they meticulously prepare their vehicle in their home regions, look for sponsors to balance their budget and also collect donations. These equipment donations are very targeted. Thanks to the great work of the Coeur de Gazelles association and the collaboration of local associations and village chiefs, the equipment collected in France precisely meets the needs of Moroccan residents, thus guaranteeing a real and lasting impact. This personal involvement in this social and environmental project is one of the keys to the success of the human adventure advocated by the Bab el Raid.

A desire for respect, humility and cultural change

A strong commitment to sustainable development

Environmental concern is one of the fundamental pillars of Bab el Raid and its organizers! They invented a dedicated and unique operation, Green Day, perfectly illustrating Maïenga’s CSR approach.

This solidarity day, organized in partnership with the Cœur de Gazelles association, mobilizes the crews around concrete actions:

• Solidarity reforestation: planting date palms and other trees to combat desertification and preserve biodiversity.
• Water supply: financing of tanks to irrigate plantations, renovation of irrigation systems.
• Local economic support: activities organized with communities (cultural workshops, guided tours, traditional collective meals).

It is clear that the positive results are indeed present with lasting repercussions:

• Environment: combating soil erosion and preserving the oasis ecosystem.
• Local communities: reducing rural exodus through stable sources of income.
• Education: prosperous families allow their children to continue their education.

Exchanges with the local population as a common thread

Whether it is during Green Day, the distribution of the fundraising campaign or on the sidelines of cultural challenges, participants are truly immersed in the Moroccan population. Because each meeting is unique, the organizers work closely with village chiefs, local farmers, traders and other association leaders to offer moments of sharing, complicity and exchanges that leave a lasting impression on the adventurers of the Bab el Raid.

”  I will never forget the welcome from the villagers and the smiles from the children when we arrived”, “After having lived such an experience and met wonderful people, how can I return to everyday life?”, “I made friends with a Moroccan volunteer and since then we have been in frequent contact”, “If we had not been lucky enough to break down at this very place, we would not have been able to get back on the road and finish the Bab el Raid, because thanks to the mutual help of the locals, we were quickly back on the road. “… 

Authenticity and vastness as an exceptional setting

From the start in Fouras-les-Bains to the final arrival in the heart of Marrakech, the reconnaissance of the route carried out by the organizers aims to unearth unforgettable panoramas while guaranteeing the safety of the participants. 

Who has never dreamed of a magical night at the foot of the dunes, an autonomous bivouac in the middle of the desert, typical accommodation, spectacular landscapes… The Bab el Raid is the promise of an exotic break and the adventure of a lifetime!

More information:

The Bab el Raid is the only two-wheel drive rally-raid to be certified by the ISO 14001:2015 environmental standard. Organized by the Maïenga agency, creator of the Rallye Aïcha des Gazelles, it offers a unique concept combining roadbook navigation, fun and playful challenges and a spirit of solidarity!

https://www.babelraid.com/edition-2025/ – https://www.babelraid.com/

Photos: © Le Bab el Raid – DR – All rights reserved

Selection:   Rachel Joulia-Helou, editor-in-chief AMILCAR MAGAZINE GROUP & AMILCAR ARABIA MAGAZINE.

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  • Alexandre Joulia, photographer and deputy editor of AMILCAR MAGAZINE GROUP.

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