January 20, 2026

Discover the Global Journalist Bringing 2026 to Life : Semra Hunter

The World Cup Comes Home – Discover the Global Journalist Bringing 2026 to Life

Semra Hunter, the trailblazing, bilingual (Spanish/English) soccer journalist and sports commentator returning to her American roots as the FIFA World Cup 2026 takes over North America returning for the first time in over 30 years to the US June 11^th-July 19^th, 2026.

Los Angeles-born, Morocco-based, and professionally forged over more than a decade in Spain, Semra is one of the most recognizable and respected voices in global football, with an international broadcasting career that includes work with ITV, RealMadrid TV, and LaLiga TV, among Europe’s most prestigious sports platforms. Known for her commanding on-air presence and sharp analysis, she has covered the world’s biggest tournaments and interviewed legends including Xavi Hernández, Luís Figo, Usain Bolt, Michael Phelps, and Fabio Capello. After breaking barriers as both a woman and an American in the male-dominated European sports media landscape, Semra is now set to play an active role in covering this historic World Cup moment on home soil, bringing her global credibility, cultural fluency, and storytelling depth back to the U.S. in an exciting new way that will be revealed soon. Semra will be stationed for in the NYC/NJ covering matches at MetLife Stadium.

What sets Semra apart during this World Cup moment is her rare ability to connect sport, culture, and place. A true citizen of the world who has lived and worked across continents, she has long explored what the global game reveals about identity, community, and cross-cultural exchange, both on and off the pitch. That worldview is also reflected in her role as founder of SAHARAÏ, her bespoke luxury travel venture rooted in Morocco, which curates deeply personal journeys centered on cultural literacy, human connection, and responsible exploration. As the World Cup brings the world to North America, Semra will be uniquely positioned to explore how American culture intersects with global fandom – spotlighting host cities, communities, and untold stories surrounding the tournament, and helping audiences experience the World Cup not just as a sporting event, but as a defining global cultural moment.

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